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Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere. "Required reading for anyone who aspires to be a wise influence on the young people they care about." - Angela Duckworth "One of the most fascinating and important books of the past decade...It will change millions of lives." - Carol Dweck "This engaging, data-driven book is filled with practical insights." - Adam Grant. Imagine a world in which Gen Xers, millennials, and boomers interact with young people in ways that leave them feeling inspired, enthusiastic, and ready to contribute - rather than disengaged, outraged, or overwhelmed.