About this item
An expertly reported investigation into Twitter's messy corporate history - including Elon Musk's takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news. Bloomberg journalist Kurt Wagner takes you inside Twitter's everchanging headquarters, charting its rise from flippant 140-character posts to one of the world's most consequential tech companies. From Jack Dorsey's triumphant return as CEO in 2015 to the rise and fall of @RealDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network. With enthralling minute-by-minute accounts of Musk's controversial takeover from insider employees, Battle for the Bird exposes the real-world impact of the South African billionaire's new role as owner, and employees' growing horror as Dorsey's idealistic promises (and the "Twitter" name) go up in flames before their eyes.
About the Author
Kurt is a journalist with Bloomberg covering the social media industry, including X/Twitter and Meta. He has worked there since 2019, and previously covered the technology and business industries at Recode, Fortune and Mashable. Kurt grew up near Seattle, went to college at Santa Clara University, and now lives in Denver with his wife and kids. "Battle for the Bird" is his first book.
