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For the past twenty-five years New York Times bestselling author Marcus Buckingham has been the world's leading researcher into strengths, human performance, and the future of how people work. In Love Work, he helps us discover where we are at our best - both at work and in life.You've long been told to "Do what you love." Sounds simple, but the real challenge is how to do this in a world not set up to help you. Most of us actually don't know the real truth of what we love - what engages us and makes us thrive - and our workplaces, jobs, schools, even our parents, are focused instead on making us conform. Sadly, no person or system is dedicated to discovering the crucial intersection between what you love to do and how you contribute it to others.