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"For too long the struggle for the rights of women and girls was seen as women's business. Of course, it's equally men's business and stops being such a struggle when it's seen that way. This reframing gives us a chance to understand violence against women as deeply toxic for us all." -- Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women The Time Has Come offers a plainspoken and forthright look at why and how men need to actively fight for gender equality. As the cofounder of the White Ribbon Campaign -- the largest international coalition of men seeking to end violence against women -- and recently named to Canadian Prime Minister Justin Trudeau's G7 Gender Equality Advisory Council, Michael Kaufman has worked for decades as a global advocate for gender equality. Kaufman's new book explores how a culture based in toxic masculinity hurts people (and their children) , how men can become better allies in smashing the patriarchy, and how real gender equality creates advancements in both the workplace and the global economy.