About this item
USA Today BestsellerAmazon Best Seller in Strategy & Competition, Business Planning & Forecasting, and Management ScienceGrowth is a leadership issue, not a sales issue. However you define business growth--total revenue, net income, margin expansion, number of products and services, or customer loyalty--sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. As a leader, it's your job to build and guide that experience.The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn't come from innovation alone but belongs to companies that use their sales organization to add and create value.
About the Author
Companies like AT&T, Lenovo, and The Los Angeles Times hire Scott Edinger to work with their senior leaders. He is recognized as an expert in helping organizations achieve top and bottom line growth.
In addition to his newest book, The Hidden Leader (AMACOM) , Scott has co-authored The Inspiring Leader (McGraw- Hill) and the Harvard Business Review article Making Yourself Indispensable, called by HBR a "classic in the making". He is also a regular contributor to Forbes and the Harvard Business Review.
As founder of Edinger Consulting Group, Scott has worked with leaders in nearly every industry sector, helping them formulate and implement growth strategies, increase revenue and profit, develop leadership capacity, drive employee engagement, and attract and retain talent.
