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Redefine success based on who you are and what you value with this indispensable guide from the authors of The Pursuit of Excellence and Surrender the Outcome.. People love to keep score. Managers keep score of a range of business metrics: market share, revenue, profit margin, growth rate. In our personal lives, social media has us keeping score by likes and followers.. These external scores are outcome-driven and serve as proof of our success - money, fame, material possessions, wins - but this constant chase for more validation often leaves us feeling exhausted and empty.. In The Score That Matters, Ryan Hawk and Brook Cupps show that the internal score is what matters most - it reveals whether we are living in alignment with our purpose and values.