About this item
Featured on Publishers Weekly 2024 Announcement Issue TEDx speaker Aubrey Bergauer - "the Steve Jobs of classical music" - reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000 organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement - while always putting art first. Running your arts organization like a business is your path forward to: * Grow audiences and keep them coming back again * Make our organizations more inclusive * Get younger attendees in the seats and on the donor rolls * Generate millions more dollars in revenue * Continue to create the art we love - without the stress of figuring out how to afford it Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission - whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.
About the Author
Hailed as "the Steve Jobs of classical music" (Observer) , Aubrey Bergauer is known for her customer-centric, data-obsessed pursuit of changing the narrative for the arts. A "dynamic administrator" with an "unquenchable drive for canny innovation" (San Francisco Chronicle) , she's held offstage roles at major institutions including the Seattle Symphony, Seattle Opera, Bumbershoot Music & Arts Festival, San Francisco Conservatory of Music, and as chief executive of the California Symphony. Bergauer's ability to cast and communicate vision inspires and unifies, earning her "a reputation for coming up with great ideas and then realizing them" (San Francisco Classical Voice) . Her work and leadership has been covered in the Wall Street Journal, Entrepreneur, Thrive Global, and Southwest Airlines magazines, and she is a frequent speaker inside and outside the arts. She offers free resources and content at aubreybergauer. com
