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A comprehensive blueprint for building and selling a successful startup from idea to exit, bypassing failure, and making the planet a better, more equitable place.. Due to a range of frequent and unavoidable mistakes, only 10% of startups make it beyond 5 years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines 12 startup exits, 4 private equity awards, and decades' worth of expert insight and industry experience - including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more - to present you with straightforward, actionable strategies for mapping out your startup and achieving success. . The Startup Lifecycle is here to empower entrepreneurs and help you avert common mishaps by providing an easy-to-follow path through 7 key phases, leading you from your initial vision to your lucrative exit - and along the way, improving the world for future generations:Phase One: Vision & North Star, Focusing on the End GamePhase Two: Prototype & ProductPhase Three: Go-To-Market for StartupsPhase Four: Standardizing for GrowthPhase Five: OptimizationPhase Six: GrowthPhase Seven: ExitWith helpful visuals in every chapter, Shepard expertly teaches you to use industry specific language, secure the right investments, build powerful relationships with investors, and prevent the pitfalls that cause first-time startups to fail.