About this item
OUR CULTURE HAS BECOME OBSESSED WITH HUSTLING. As we struggle to keep up in a knowledge economy that never sleeps, we arm ourselves with life hacks, to-do lists, and an inbox-zero mentality, grasping at anything that will help us work faster, push harder, and produce more.There's just one problem: most of these solutions are making things worse. Creativity isn't produced on an assembly line, and endless hustle is ruining our mental and physical health while subtracting from our creative performance. Productivity and Creativity are not compatible; we are stuck between them, and like the opposite poles of a magnet, they are tearing us apart.When we're told to sleep more, meditate, and slow down, we nod our heads in agreement, yet seem incapable of applying this advice in our own lives.Why do we act against our creative best interests?WE HAVE FORGOTTEN HOW TO FLOAT.The answer lies in our history, culture, and biology. Instead of focusing on how we work, we must understand why we work -- why we believe that what we do determines who we are. Hustle and Float explores how our work culture creates contradictions between what we think we want and what we actually need, and points the way to a more humane, more sustainable, and, yes, more creative, way of working and living.
About the Author
Rahaf Harfoush is a Digital Anthropologist and Best-Selling Author researching the impacts of emerging technologies on our society. She focuses on understanding the deep (and often hidden) behavioral shifts that are taking place within organizations and individuals as global digital infrastructures enable the unprecedented exchange of ideas, information, and opinions. She teaches "Innovation and Disruptive Business Models" at SciencePo's Masters of Finance and Economics Program in Paris. Her third book, "Hustle & Float: Reclaim Your Creativity in a World Obsessed with Work," will be released in February 2019. Rahaf is the Executive Director of the Red Thread Institute of Digital Culture, where she leads a team of researchers in exploring the implications of the first global digital culture on how we live our lives. Rahaf is a member of the German Marshall Fund's Young Transatlantic Network of Leader. She has been named a top future thinker by the Hay Literary Festival, and was named a Young Global Changer at the G20 Think Tank Summit. Previously, she was the Associate Director of the Technology Pioneer Program at the World Economic Forum.Rahaf supports organizations in navigating our new constantly connected reality to strengthen their innovation, talent management, and foresight strategies as well as ensuring they are on top of the latest trends and best practices. Her clients include Starwood Capital Group, Estée Lauder, L'Oreal, UNESCO, The OECD, Cross Knowledge, A1, ING Direct, EuroRSG and more. Her other books include "The Decoded Company: Know Your Talent Better Than You Know Your Customers", and "Yes We Did: An Insider's look at how Social Media Built the Obama Brand."
