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"Like Curt Flood and Oscar Robertson, who paved the way for free agency in sports, Ed O'Bannon decided there was a principle at stake ... O'Bannon gave the movement to reform college sports ... passion and purpose, animated by righteous indignation." -- Jeremy Schaap, ESPN journalist and New York Times bestselling author In 2009, Ed O'Bannon, once a star for the 1995 NCAA Champion UCLA Bruins and a first-round NBA draft pick, thought he'd made peace with the NCAA's exploitive system of "amateurism." College athletes generated huge profits, yet -- training nearly full-time, forced to tailor coursework around sports, often pawns in corrupt investigations -- they saw little from those riches other than revocable scholarships and miniscule chances of going pro.