About this item
"The author makes a compelling case that we often start solving a problem before thinking deeply about whether we are solving the right problem. If you want the superpower of solving better problems, read this book." -- Eric Schmidt, former CEO, GoogleAre you solving the right problems? Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on low-impact work. Startups build products that nobody wants. Organizations implement "solutions" that somehow make things worse, not better. Everywhere you look, the waste is staggering. As Peter Drucker pointed out, there's nothing more dangerous than the right answer to the wrong question.There is a way to do better.The key is reframing, a crucial, underutilized skill that you can master with the help of this book. Using real-world stories and unforgettable examples like "the slow elevator problem," author Thomas Wedell-Wedellsborg offers a simple, three-step method - Frame, Reframe, Move Forward - that anyone can use to start solving the right problems. Reframing is not difficult to learn. It can be used on everyday challenges and on the biggest, trickiest problems you face. In this visually engaging, deeply researched book, you'll learn from leaders at large companies, from entrepreneurs, consultants, nonprofit leaders, and many other breakthrough thinkers.It's time for everyone to stop barking up the wrong trees. Teach yourself and your team to reframe, and growth and success will follow.
About the Author
Thomas Wedell-Wedellsborg is a Harvard Business Press author and a globally recognized expert on innovation and problem solving.His first book, "Innovation as Usual", coauthored with Paddy Miller, was translated into five languages and got Thomas recognized as a "Top 20 International Thinker" by HR Magazine. Thomas' research has been featured in Harvard Business Review, The Sunday Times, The Telegraph, BBC Radio, Bloomberg Businessweek and the Financial Times.His second book, "What's Your Problem? ", was endorsed by Google's Eric Schmidt with the words "If you want the superpower of solving better problems, read this book". Thomas has shared and refined his reframing method with clients like Cisco, Microsoft, Citigroup, Time Warner, AbbVie, Caterpillar, Amgen, Prudential, Union Pacific, Credit Suisse, Deloitte, the Wall Street Journal, and the United Nations.Thomas holds an MA in Media Science from the University of Copenhagen and an MBA from IESE Business School. Prior to his business career, Thomas served for four years as an officer with the Danish Royal Guards.To learn more about Thomas, visit thomaswedell.com.To learn more about reframing, visit howtoreframe.com.
