About this item
Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.For over a decade, Gupta has studied digital transformation at Fortune 500 companies.
About the Author
Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School, where he is the chair of the General Management Program and co-chair of the executive program on Driving Digital Strategy. His research examines the impact of digital technology on consumer behavior, business, and society. His research has won many national and international awards. As an expert in digital strategy, Gupta has conducted seminars and consulted with numerous companies around the world, and is frequently quoted in the media. He currently sits on the board of U.S. Foods and on the advisory board of several startups.
