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"Strategy decisions are like playing high-stakes blackjack, and scanning is the technique for counting cards. Martin Schwirn isn't a pro gambler, but an expert in scanning." -- Bill Ralston, cofounder of Strategic Business Insights and author of Scenario Planning Handbook An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties? Small Data, Big Disruptions presents a tool kit to foresee coming changes: Understand why big data will not help you with understanding tomorrow's disruptions. The future starts with small data -- first.Learn the proven 4-step process to capture small data that help envision the future.



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