About this item
Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
About the Author
Sean Adams is the Chair of Undergraduate and Graduate Graphic Design at ArtCenter,founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. Heis the only two-term AIGA national president in AIGA's 100-year history. In 2014, Adams wasawarded the AIGA Medal, the highest honor in the profession.He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every majorcompetition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA,The Type Directors Club, The British Art Director's Club, and the Art Director's Club. Adams hasbeen exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.Adams is an author of multiple magazine columns and several best-selling books. He has beencited as one of the forty most important people shaping design internationally, and one of thetop ten influential designers in the United States.Previously, Adams was a founding partner at AdamsMorioka. His clients have included TheAcademy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The MetropolitanOpera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance,and the University of Southern California.
