About this item

Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.



About the Author

Sean Adams

Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter,
founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He
is the only two term AIGA national president in AIGA's 100 year history. In 2014, Adams was
awarded the AIGA Medal, the highest honor in the profession.

He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major
competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA,
The Type Directors Club, The British Art Director's Club, and the Art Director's Club. Adams has
been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.
Adams is an author of multiple magazine columns, and several best-selling books. He has been
cited as one of the forty most important people shaping design internationally, and one of the
top ten influential designers in the United States.

Previously, Adams was a founding partner at AdamsMorioka. His clients have included The
Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan
Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance,
and the University of Southern California.



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