About this item
A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths.The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge -- decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine that it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense.
About the Author
Jill Lepore is the David Woods Kemper '41 Professor of American History at Harvard University and a staff writer at The New Yorker. She received her Ph.D. in American Studies from Yale in 1995. Her first book, "The Name of War," won the Bancroft Prize; her 2005 book, "New York Burning," was a finalist for the Pulitzer Prize. In 2008 she published "Blindspot," a mock eighteenth-century novel, jointly written with Jane Kamensky. Lepore's most recent book, "The Whites of Their Eyes," is a New York Times Book Review Editors' Choice.
