About this item
"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." -- Jack Conte, 150 million YouTube views, Pomplamoose, CEO of PatreonForget everything you think you know about the odds of "making it" in the music industry. Today, odds mean nothing and success is not about lucky breaks. It's about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over.
About the Author
Most musicians now know Ari Herstand (pronounced Ar*ee Her*stand) as the guy who has helped them fly with their instruments, book national tours, get songs placed on TV and make more money with their music career - without the help of a label. Herstand's music business advice blog, Ari's Take, was nominated by the LA Weekly as the best music blog in Los Angeles and has become a go-to resource for DIY musicians worldwide. He released the preeminent book on the new music industry entitled, How To Make it In The New Music Business (Norton/Liveright Publishing) on December 20th, 2016. It was the #1 best selling New Release in the Music Business, Performing Arts Industry and Entertainment Industry categories on Amazon. Ari Herstand is a DIY musician who has played over 600 shows around the country, has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District and is a member of the acoustic trio Young Canyon. Herstand is a staff writer for Digital Music News and has also written for many of the top musician trade magazines and websites including Music Connection Magazine, American Songwriter, Playback Magazine, CD Baby, Tunecore, Reverbnation, Roland, Discmakers, ASCAP, Hypebot and others. He has been a featured speaker at SF MusicTech, SXSW, ASCAP Music Expo, CD Baby's DIY Musician Conference and in music business classrooms worldwide. As an actor, he has co-starred in TV shows including Transparent, Aquarius, Mad Men, 2 Broke Girls, The Fosters, Sam & Cat and Touch.
