About this item
Employees don't work for companies; they work for people. The more irresistible you are as a leader, the more pull you have for employees to want to stay and for your customers to remain loyal. In The Magnetic Leader, Roberta Matuson asks us to consider that the quality of a company's leadership is the most important factor in attracting and retaining high-quality employees. Matuson has spent 20 years helping organizations achieve both market leadership and dynamic growth by maximizing the talent they already have, in addition to creating a magnetic environment that attracts high-caliber new hires. Many are searching for a magical formula, but the fact is that the answer lies inside businesses' organizations. Instead of offering crazy perks, companies need to focus on the one perk they can't get anywhere else, which is the opportunity to work with a truly magnetic leader. The Magnetic Leader aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. They'll become magnetic leaders who attract the cream of the crop and ultimately create legions of loyal, talented superstars eager to beat the competition.
About the Author
Roberta Matuson, president of Matuson Consulting, helps the best companies hire and retain the best people. She's helped leaders in Fortune 500 companies and small to medium-size businesses achieve dramatic growth and market leadership. As a seasoned consultant with industry experience, Roberta is considered a leading authority on talent maximization, leadership and the skills and strategies required to earn employee commitment and client loyalty. She is known globally as "The Talent Maximizer®." Roberta was recently inducted into the Million Dollar Consultant® Hall of Fame. She is one of a handful of international consultants to receive this honor.As a former executive, Roberta has the vantage point of understanding what it is like to work at all levels of the organization. At the age of twenty-four years old, she found herself catapulted into the executive suite, where she was responsible for building a world-class HR department for a commercial real estate firm. Shortly thereafter, Roberta was involved in taking the company through a public offering.By her own wits--and through trial and error--Roberta has built on her success and has become an internationally recognized thought-leader and consultant, often appearing on television on programs such as CBS's The Early Show, Fox's The O'Reilly Factor, Fox Business News and CNN's Quest Means Business with Richard Quest. She is frequently invited to be a guest on radio shows across America.Roberta is the author of five books including the newly released: Evergreen Talent (Career Press, 2020) , The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (Taylor and Francis, 2017) , the highly acclaimed book, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2017) , a Washington Post Top 5 Business Book for Leaders, and Talent Magnetism (Nicholas Brealey, 2013) . She is a prolific writer who has published hundreds of articles worldwide. Roberta is frequently quoted in publications such as The New York Times, The Boston Globe, Inc.com and the WSJ. She is a regular contributor to Monster, BNET, Pink Magazine, Yahoo! HotJobs and Careerbuilder.com and is one of the top expert bloggers for Fast Company, Forbes and Glassdoor. She's also a former columnist for the Boston Business Journal.An engaging speaker, Roberta is sought-after by companies and organizations looking to inspire people into action. She is known for her ability to capture the attention of audience members with her original, provocative and interactive sessions.Roberta has worked with many world-class organizations including General Motors, Takeda, Best Buy, Inc., Boston Beer Company, and New Balance. Her client list includes high growth companies, such as Alarm.com and Keurig, as well as federal government agencies, associations and individuals. Learn more about Roberta by visiting www.matusonconsulting.com
