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A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others -- from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts -- from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control -- are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

About the Author

Tali Sharot

Tali Sharot is a Wellcome Trust fellow and principle investigator at the Cognitive Perceptual and Brain Science Division at University College London. Her research on the neuroscience of optimism, emotion, memory and decision making has been published in top scientific journals including Nature and Nature Neuroscience, and has been featured in the Wall Street Journal, the Washington Post, the Boston Globe, Newsweek, the New Scientist, the BBC, and more. She has previously taught courses in psychology and neuroscience and conducted research at New York University (where she received her PhD) , Harvard University, and the University of California. She is from Israel.

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