About this item
Top leadership researcher, consultant, and coach Susan Fowler says stop trying to motivate people! It's frustrating for everyone involved and it just doesn't work. You can't motivate people - they are already motivated but generally in superficial and short-term ways. In this book, Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment.Fowler argues that leaders still depend on traditional carrot-and-stick techniques because they haven't understood their alternatives and don't know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet the deeper psychological needs - for autonomy, relatedness, and competence - that science tells us result in meaningful and sustainable motivation. Optimal Motivation has been proven in organizations all over the world - Fowler's clients include Microsoft, CVS, NASA, the Catholic Leadership Institute, H&R Block, Mattel, and dozens more. Throughout the book, she illustrates how each step of the process works using real-life examples. Susan Fowler 's book is the groundbreaking answer for leaders who want to get motivation right!
About the Author
Susan Fowler is the bestselling author of Why Motivating People Doesn't Work... and What Does and the recently released, Master Your Motivation. She is co-author of Self Leadership and The One Minute Manager with Ken Blanchard. Fowler is a senior consulting partner for The Ken Blanchard Companies and lead developer of their Self Leadership and Optimal Motivation product lines. One of the foremost thought leaders on motivation science, leadership, and self leadership, Susan is a globally sought-after speaker and consultant. People worldwide have learned from her award-winning training designs, academic articles, and blogs for Smartbrief, HBR.com, and LeaderChat.Susan has also coauthored Achieve Leadership Genius with Drea Zigarmi and Dick Lyles and Leading at a Higher Level with Ken Blanchard. Fowler is a professor in the Master of Science in Executive Leadership Program at the University of San Diego and a rotating board member for Angel Faces, a nonprofit dedicated to supporting girls and young women with disfiguring injuries. www.susanfowler.com
