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The Transformational ConsumerThey are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there. Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.



About the Author

Tara-Nicholle Nelson

Tara-Nicholle Nelson, MA, Esq. is a real estate broker and an accredited buyer's representative. Tara's real estate expertise is providing real estate education and services to niche markets, including single women, investors, and parties involved in legally complex transactions. Tara completed Bachelor's and Master's degrees in Psychology at the California State University and graduated from Berkeley School of Law (Boalt Hall) in 2001. After leaving a diverse law practice ranging from legal malpractice defense to corporate and real estate law, she began a unique real estate sales practice. Realizing that several demographic groups - single women, seniors, investors, and bilingual clients - were being underserved, Tara melded insights from her psychology background, legal and negotiating savvy, and real estate expertise to innovate a system which she has now used to coach hundreds of single women and investors to success at the endeavor of purchasing a home. Today, Tara's passion is taking her system to women nationwide with {RE}think Real Estate, a brand of educational resources designed to transform women's experience of real estate, and to inspire them to enhance their lives with property ownership.



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