About this item
Win in a world of increasing choice by becoming the clear, unique fit. The gig economy is made up of project-based, or on-demand services, that can be provided by anyone. The common denominator in the gig economy is technology, so our modern online-lives provide the perfect marketplace for the ever-diversifying opportunities in the gig economy. By some estimates, 2020 will see half of all workers involved in the gig economy. Are we ready for this seismic shift in our work lives? Freelancers need to clearly answer ''Why choose you?'' so that they stand out in the new economy. Because all workers in the gig economy need to bluntly pose this question to themselves, The Gig Is Up is designed to answer this one key point head-on, giving readers innovative tools like Unique Value Proposition to confidently step up.
About the Author
Recently featured in Forbes, Fast Company, and Inc. magazine, Olga Mizrahi is an instructor of the Digital Marketing Program for the University of California, Irvine, and the author of Sell Local. Think Global, which Seth Godin hails as ''. . . a hands on, idea-packed book for business people in search of growth.'' She is a national speaker and marketing expert on the gig economy; a local Southern California business owner; a blogger for entrepreneurs and freelancers at ChunkofChange.com; and a small business columnist for The Long Beach Post. Olga's fresh views on the freelance economy, personal branding, and entrepreneurial unique value proposition have been also been featured at Airbnb's Open Conference, Investor's Business Daily, and the AMEX Small Business Open.
***************************************************************************
At the ripe age of 24, Olga Mizrahi started her career where most finish: as an instructor for the University of California, Irvine extension, where she served as one of the first web design instructors in Southern California. In the then-untamed wilderness of the late-1990s Internet, she soon found her technical skills in high demand in the private sector, where a former student convinced her to work in-house for financial giant PIMCO. Mrs. Mizrahi eventually spearheaded several successful web ventures as Director of Ecommerce in industries ranging from apparel to vitamins. After securing her MBA from Pepperdine University, Mrs. Mizrahi launched her own local boutique creative agency, ohso! design, as a vehicle to deliver design-minded marketing services executed with top-notch technical know-how.
Mrs. Mizrahi finds it extremely rewarding to help small businesses develop their marketing and branding vision, and then put that vision into action. She has also had the opportunity to observe the universality of many of the struggles her clients - from Dole to the local pediatric clinic. To address these challenges, she created easy-to-follow tips and systems that any business owner can implement.
Mrs. Mizrahi created her blog, ChunkofChange.com, as an extension of the tools she developed to assist her clients better define their Unique Value Proposition (UVP) and effectively carry that message through to results. In doing so, she has come full circle, returning to her teaching roots, distilling information down into manageable (but meaningful) how-to tips that empower small business owners to make small changes that can nonetheless have a significant impact on their bottom line. That practical advice has extended to her local business column in The Long Beach Post.
Olga Mizrahi resides in Long Beach, California, with her husband and daughter. She enjoys serving on various advisory boards, which have included the Interactive Advisory board for PBS SoCal, LinkedOC, the California Women's Conference, and the Women's B
