About this item
Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers - yes, love - is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely like those products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion - a set of principles that he pioneered and named The Responsive Method.
About the Author
Brian de Haaff seeks business and wilderness adventure. He has more than 20 years of experience building breakthrough products and has founded multiple successful software companies. He is the co-founder and CEO of Aha! - one of the fastest growing companies in the U.S. and the world's #1 product roadmap software. His two previous startups were acquired by well-known public companies.Brian writes and speaks about product and company growth and the adventure of living a meaningful life. More than 200,000 people follow him on social media and he is a regular contributor to Inc., Entrepreneur, and The Huffington Post. He has been named multiple times by LinkedIn as one of the world's 10 most influential management and culture writers.He is a proud graduate of both The University of California at Berkeley and Northwestern University. Brian lives in Silicon Valley with his wife and three sons. Lovability is his first book.
