About this item

And . . . Action! If a message feels important enough for video, it's likely because you want to move the audience to action - potential investors to take a stake in your company, current employees to embrace a new initiative, prospective employees to bring their talents to your organization. Your video can help you inspire your tribe - the people you want to influence - to take action. But if you want them to do more than listen, your audience needs to feel an authentic connection with you. Veteran filmmaker Vern Oakley offers strategies that can help you relax and be their best, authentic self in front of the camera. The return on investment will be a stronger connection to those you want to reach; heightened respect, prestige, and interest in their organization; a stronger brand; and a longer-lasting legacy.



About the Author

Vern Oakley

A veteran filmmaker, teacher, speaker, and industry thought leader, Vern Oakley has been helping institutions and leaders connect with and mobilize their tribes through soul expression and communication. His mission to humanize leadership is achieved by crafting great stories that appeal to and impact the people who matter most.

Through Tribe Pictures, a film production company he founded in 1986 wherein he serves as CEO and Creative Director, Vern has directed numerous short and long-form films that garnered over one hundred and fifty industry awards -- forty of which received gold or "best in show" medals. His projects have built the brands of leaders of Fortune 500 companies, nonprofit organizations, and institutions in technology, life science, pharmaceuticals, consumer products, and finance. His films have also helped launch some of the industry's largest public offerings that have been credited with helping raise almost two billion dollars in contributions to colleges, universities, and philanthropies.

A client of Vern's once bestowed on him the unofficial title "Business Artist." Vern believes this captures his comfort, as he is able to translate the left-brain needs of his clients (business strategy) to the right-brain needs of the production team (storytelling and artistry) , and vice versa, and will continue his passion in sharing these lessons with others.



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