About this item
Dobrow, a 20-year veteran of the natural foods industry, characterizes the radical vision of "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line - people, planet, profit - emerged as a major new lodestone for successful, values-based business practices. Natural Prophets is a fascinating narrative account of these upstart Davids - their failures and their unprecedented successes - that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves.
About the Author
Joe Dobrow was raised on Long Island, and graduated from Brown University and the Yale School of Management. He now lives in Colorado, where he runs MBArk, a company that connects business education to the food business.
Dobrow spent most of his career as a marketing executive in the natural foods industry with Fresh Fields, Whole Foods Market, Balducci's, and Sprouts Farmers Market. He has also served as a top executive with Discovery Channel, the Cal Ripken Sr. Foundation, and Flexcar.
He is the author of two books: Natural Prophets (Rodale Books, 2014) , a history of the natural foods industry; and Pioneers of Promotion (University of Oklahoma Press, 2018) , which focuses on the colorful and charismatic press agents for Buffalo Bill's Wild West, the Barnum & Bailey Circus, and the World's Columbian Exposition - characters forgotten by history, but who collectively built the sophisticated marketing industry we know today in the United States.
