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Offers an intimate and engrossing look at the latest generation of Pentecostal believers who "take up" venomous snakes as a test of their religious faith. Focusing on several preachers and their families in six Appalachian states, journalist Julia C. Duin explores the impact that such twenty-first-century phenomena as social media and "reality television" have had on rituals long practiced in obscurity.As Duin reveals, the mortal snakebite suffered by pastor Mack Wofford in 2012 marked the passing of the torch to younger preachers Jamie Coots and Andrew Hamblin, who were featured in the 2013 series Snake Salvation on the National Geographic Channel. Seeing their participation in the show as a way of publicizing their faith and thus winning converts, Coots and Hamblin attempted to reinvent the snake-handling tradition for a modern audience.