About this item

How to sell art or anything else online without leaving your home. Whether you're selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with solid examples of how building an online business is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to sell their work independently and efficiently. Readers will learn how to establish an online store, develop a presence, promote their goods, and reach customers. Chapter topics include: Understanding what a "sales funnel" is. How to automate sales Creative ways to advertise your product Developing "lead magnets" and defining what they are Remarketing and retargeting, explained Raising capital for your business And much more With chapters divided between practical how-tos and case studies, Sell Online Like a Creative Genius, offers readers both instructive and demonstrative lessons in making their small online business a reality. Everyone can do it with the right tools, and Carey offers an insider's guide to an otherwise daunting process.