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"Michels explodes the romantic notion of the starving artist." -- The New York Times Written for fine artists ready to launch their careers as well as experienced artists who wish to relaunch their careers, How to Survive and Prosper as an Artist, Seventh Edition, an acclaimed guide, empowers artists to take control of their careers to create a fulfilling life and earn a decent income. In this newly revised edition, Caroll Michels continues to demystify the inner workings of the art world and challenge the status quo. New chapters discuss such topics as: New business models for artists: Going to the extreme The use of social media and website development as marketing and publicity tools and what does and doesn't work The confusion between the "art-buying public" and the "general public" and their differences New suggestions for establishing and calculating prices for artwork Neighborhood gentrification and the growing challenges of securing a reasonably priced live/work space How dealers find artists, how to negotiate with dealers, and how to understand a dealer's agenda Using her own experiences as an artist as well as the experiences of her clients, Michels crafts a must-read guidebook for anyone interested in embarking upon a successful career as an artist.



About the Author

Caroll Michels

Caroll Michels serves as a career coach and artist-advocate, and has helped thousands of beginning, mid-career and established fine artists launch and sustain their careers.She was featured in The 12 Secrets of Highly Successful Women: A Portable Life Coach for Creative Women by Gail McMeekin, M.S.W. (Conari Press: August 2011).Michels served as the chairperson of the Fine Arts Advisory Board of the Fashion Institute of Technology in New York City, and was on the faculty of the New School for Social Research and the Ringling College of Art + Design, Continuing Studies and Special Programs, where she was a keynote speaker for the 2010 "Next Step Career Conference." Michels conducts career management workshops throughout the U.S.A. and in Canada.Her artwork has been exhibited in museums in the United States and abroad, including the Georges Pompidou Museum in Paris; the Walker Art Center in Minneapolis; and Exit Art, and the Institute for Contemporary Art, The Clocktower in New York City. Michels has received numerous grants, including those awarded by the National Endowment for the Arts, the NY State Council for the Arts; the NY Council for the Humanities; and the International Fund for the Promotion of Culture/UNESCO. She was a fellow at the Alden B. Dow Creativity Center, Northwood University, in Midland, Michigan.She is the founder of the Artist Help Network (www.artisthelpnetwork.com), a launching pad to help fine artists mine resources on career development and career challenges.Caroll Michels lived in Manhattan for more than 25 years. She is now based in Sarasota, Florida, where, in addition to her work as a career coach and artist-advocate, she serves as president of the Sarasota-Manatee Dance Alliance. Links to various podcasts and interviews can be found on www.carollmichels.com/index.php/podcasts-interviews



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