About this item
Veteran photographer's rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to:Create a business planIdentify a marketing messageFind reps and agentsHire a marketing coordinatorDeal with ethical issuesWork with commercial and consumer clientsPlan a budgetCreate an effective portfolioWrite press releasesThe Photographer's Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers.
About the Author
Born in New York, raised and educated in California, Maria started her business as a creative services consultant and art/photo rep twenty five years ago. She has been an instructor for creative professionals at the Art Center College of Design in Pasadena, Laguna College of Art & Design, Brooks Institute of Photography, California State University Long Beach and Calumet Photographic and currently teaches undergrad and grad classes at the Academy Of Art in San Francisco.
Maria's new book, 5th Edition PHOTOGRAPHER'S GUIDE TO MARKETING AND SELF-PROMOTION, is published by Allworth Press. Her book, Graphic Designer's and Illustrator's Guide to Marketing and Promotion was also published by Allworth Press.
She has presented professional workshops for associations including: American Institute of Graphic Arts, American Medical Illustrators, Canadian Association of Photographers and Illustrators in Communications, International Association of Business Communicators, American Society of Media Photographers, Advertising Photographers of America. She has been a speaker at industry conferences since 1985 including: HOW Design Conference, Illustration Conference in Santa Fe, Golden Gate School, PhotoPlus Conference, Professional Photographers of California and Photo Marketing Association.
Maria has written magazine articles and columns for industry publications such as HOW Magazine, Applied Arts (Canada) , Digital Output Magazine, Foto Forum (Mexico) , Rangefinder, Step inside design, Shutterbug and Communication Arts.
She is a member of Society of Photographers and Artist's Reps and has served on the Board of Directors for the University of California at Long Beach Arts & Humanities Board, Visual Artists Association, Women In Management, Orange Coast College, Graphic Artists Guild, Women In Photography, The VICOM Conference and The PhotoPlus Conference Advisory Board and is a volunteer for Medical Reserve Corp and Project Cuddle.
