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From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood - and what we can do about itEven before the COVID-19 pandemic, digital technologies had become deeply embedded in children's lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the "kid-tech" industry.In Who's Raising the Kids? Linn - one of the world's leading experts on the impact of Big Tech and big business on children - explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids' values, relationships, and learning. From birth, kids have become lucrative fodder for a range of tech, media, and toy companies, from producers of exploitative games and social media platforms to "educational" technology and branded school curricula of dubious efficacy.