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Social media is anything but a new phenomenon. From the papyrus letters that Cicero and other Roman statesmen used to exchange news, to the hand-printed tracts of the Reformation and the pamphlets that spread propaganda during the American and French revolutions, the ways people shared information with their peers in the past are echoed in the present. After decades of newspapers, radio, and television dominating in dissemination of information, the Internet has spawned a reemergence of social media as a powerful new way for individuals to share information with their friends, driving public discourse in new ways.Standage reminds us how historical social networks have much in common with modern social media. The Catholic Church's dilemmas in responding to Martin Luther's attacks are similar to those of today's large institutions in responding to criticism on the Internet, for example, and seventeenth-century complaints about the distractions of coffeehouses mirror modern concerns about social media.



About the Author

Tom Standage

Tom Standage is deputy editor of The Economist, overseeing its strategy and output on digital platforms, including the web, apps, audio, video and social media. He joined The Economist in 1998 and previously served as Digital Editor, Business Affairs Editor, Business Editor, Technology Editor and Science Correspondent. He is a regular radio commentator and keynote speaker on technology trends, and takes a particular interest in the social and cultural impact of technology. Tom is also the author of six history books, including "Writing on the Wall: Social Media--The First 2,000 Years"; the New York Times bestsellers "A History of the World in Six Glasses" (2005) and "An Edible History of Humanity" (2009) ; and "The Victorian Internet" (1998) , a history of the telegraph. His writing has appeared in other publications including the New York Times, the Guardian and Wired. He holds a degree in engineering and computer science from Oxford University, and is the least musical member of a musical family. He is married and lives in London with his wife and children.



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