About this item
To get the best answer -- in business, in life -- you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science.It may be the most underappreciated tool at our disposal, one we learn to use well in infancy -- and then abandon as we grow older. Critical to learning, innovation, success, even to happiness -- yet often discouraged in our schools and workplaces -- it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question -- and to do so deeply, imaginatively, and "beautifully."In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems -- from "How can I adapt my career in a time of constant change?" to "How can I step back from the daily rush and figure out what really makes me happy?" By showing how to approach questioning with an open, curious mind and a willingness to work through a series of "Why," "What if," and "How" queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.
About the Author
I'm a longtime journalist (The New York Times Magazine, Wired, GQ, Reader's Digest) , book author, and speaker who has written about a variety of subjects over the years--creativity, innovation, and questioning being particular favorites. I've interviewed and studied hundreds of the world's leading innovators, designers, and creative thinkers to analyze how they ask fundamental questions, solve problems, and create new possibilities. Over the past 10 years, I've zeroed in on the power of questioning in our lives. It's a skill we all have innately but it falls into disuse for many of us as we move through school and the business world. And that's a shame. On my blog amorebeautifulquestion.com and in articles for Fast Company and the Harvard Business Review I've written about why questioning leads to innovation, how it can help you be more successful in your career, and how we can all get better at asking the kind of "beautiful questions" that spark change in our businesses and lives. My "inquiry into the value of inquiry" led to the 2014 bestseller A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas (Bloomsbury) in March 2014. Next followed THE BOOK OF BEAUTIFUL QUESTIONS (2018) , featuring more than 400 provocative and useful questions, anecdotes, and examples that will help you DECIDE, CREATE, CONNECT, and LEAD. And then BEAUTIFUL QUESTIONS IN THE CLASSROOM (2020) , fulfilling my mission to spread the message of good questioning to educators and the next generation of students.Previous to the beautiful question books, l wrote the international bestseller Glimmer: How Design Can Transform Business and Your Life (Penguin; 2009; retitled "CAD Monkeys, Dinosaur Babies, and T-Shaped People" in the U.S. Penguin paperback) . Find out more about me and my books at https://AMoreBeautifulQuestion.com and https://WarrenBerger.com.
