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Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshalls search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party the worlds leading climate scientists and the people who denounce them liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake. With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share how our human brains are wired--our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe.



About the Author

George Marshall

George Marshall is the founder of Climate Outreach based in Oxford UK, and over the past 25 years has worked at all levels of the environmental movement including senior positions for Greenpeace US and the Rainforest Foundation. He is one of the leading European experts in climate change communications, is a lead advisor to the Welsh Government and counts major environmental organisations, politicians, faith groups, businesses and trades unions among his clients. And he loves reading and writing about comics!



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