About this item
"This book is both timely and needed. Provocative, yes, because the message is essential at this decisive hinge moment in time." -- Philip Yancey, Author, Vanishing Grace. "The Way Back is the way forward." -- Erwin Raphael McManus, Founder of Mosaic, and Author, The Last Arrow. On a dusty hilltop, Jesus once kickstarted His church with a ragtag group of fishermen who called themselves "The Way." Truth be told, the builders of Christianity were a bunch of nobodies. Like us, they were powerless and flawed and sometimes petty. But they were committed. They were all-in. Within a remarkably short time, The Way became the worlds most influential religious faith -- a force in culture, politics, literature, science, philanthropy, and the arts. Against impossible odds, that group of nobodies astonished the world.. Two thousand years later -- by any measure -- Christianity is retreating on all fronts. The Way has lost its way.. In The Way Back, media and marketing experts Phil Cooke and Jonathan Bock take a hard look at Christians today and reveal that we, as a salesforce, have lost our faith in our product. Wheres the passion, the excitement, and the commitment that two thousand years ago made such improbable and staggering growth possible?. The Way Back will inspire and equip you to learn from that wonderful group of nobodies, so that you too can astonish the world once more.
About the Author
If you have a powerful message or story that could influence the world, media producer, consultant, and author Phil Cooke will teach you what you need to know about creativity, communication, Hollywood, media, culture, and the faith to make it happen.He's produced TV and film programming in more than 60 countries around the world, and in the process, been shot at, survived two military coups, fallen out of a helicopter, and in Africa, been threatened with prison. And during that time - through his company Cooke Media Group in Burbank, California - he's helped some of the largest Christian and nonprofit organizations in the world use the media to tell their story in a changing, disrupted culture.Phil was Executive Producer of "Let Hope Rise - the Hillsong Movie" released to theaters nationwide, and Producer of "The Insanity of God" a feature documentary that premiered nationally as a Fathom Event. According to former CNN journalist Paula Zahn, Phil is rare - a working producer in Hollywood with a Ph.D. in Theology. He's appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been profiled in the New York Times, The Los Angeles Times, and The Wall Street Journal.His book "Jolt!: Get the Jump on a World That's Constantly Changing." shares his secrets of making today's culture of disruption and change work for you. "One Big Thing: Discovering What You Were Born to Do" helps you find the great purpose and calling for your life - and was named by the Washington Post as one of the Top Five Business Books for 2012. His book, "Unique: Telling Your Story in the Age of Brands and Social Media" is changing the way churches, ministries, and nonprofits engage today's culture with their story.His latest book co-written with Jonathan Bock is "The Way Back: How Christians Blew Our Credibility and How We Win it Back." It takes a hard look at why today--particularly in the media--Christians are dismissed as irrelevant. Cooke and Bock show the Christian community how we can once again astonish our critics, and in doing so, completely transform the world for good.He's lectured at universities like Yale, University of California at Berkeley, UCLA, and many more. In addition to writing his blog at philcooke.com, he's contributed to The Huffington Post, Fast Company, Forbes.com, Wired.com, and FoxNews.com.Phil is on the Advisory Board for The Salvation Army, a Board Member of Image Journal and The Hollywood Prayer Network and has been a long time member of the Academy of Television Arts and Sciences and The Producers Guild of America in Hollywood.His philosophy? Get your ideas out there, and change the world in the process.
