About this item

Beauty is raw, powerful, and often dangerous, but when refined, harnessed, and mastered, it can be incredibly influential. Just as there is a good reason why all humans find sugar to be sweet and a growling beast intimidating, there is an evolutionary logic to why our appearances allow us to communicate and manipulate each other at a subconscious level. Who you choose to mate, befriend, or work with often pivots on a few critical yet subliminal decisions made within a fraction of a second. The human brain has been evolving over 3.5 million years, and our thoughts, behaviors, and actions are rooted in a system that is evolutionary, adaptive, and unencumbered by political, social, or religious constraints. Evolution only cares about one thing: survival of our genes.