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In 2005, the video game World of Warcraft struck the cultural landscape with tidal force. One hundred million people have played WoW in the twelve years since. But those people did more than play. They worked, they fought, they triumphed, they held entire game servers hostage, they even married each other in real life. They developed new identities, swapping their workaday selves for warriors, mages, assassins, and healers. They built communities and rose to lead them. WoW was the world's first mass virtualization: before Facebook or Twitter, millions of people established online identities and had to reckon with the consequences in their real lives. Blood Plagues and Endless Raids explores this wild, incredibly complex culture partly through the author's engaging personal story, from absolute neophyte to leader of North America's top Spanish-speaking guild, but also through the stories of other players and the game's developers.