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In 2010 allegations of an utterly corrupt academic system for student-athletes emerged from the University of North Carolina at Chapel Hill campus, home of the legendary Tar Heels. As the alma mater of Michael Jordan, Larry Brown, Marion Jones, Lawrence Taylor, Rashad McCants, and many others; winner of forty national championships in six different sports; and a partner in one of the best rivalries in sports, UNC-Chapel Hill is a world-famous colossus of college athletics. In the wake of the Wainstein report, however, the fallout from this scandal - and the continuing spotlight on the failings of college athletics - has made the school ground zero in the debate about how the $16 billion college sports industry operates.