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President Harry Truman famously called the White House the great white jail. One can scarcely imagine an environment outside the nation s penal system that is more isolating than the Executive Mansion, a habitat almost guaranteed to keep America s commander in chief far removed from everyday life. In fact, isolation is emerging as one of the most serious dilemmas facing the American presidency. In recent years, West Wing insiders have come up with a name for this syndrome. They call it the White House bubble. Life under these conditions is a basic theme of this book, along with ways out of it, including bus tours, pollsters, and an attentive first family. As presidents have become more isolated, the role of the presidential pollster has grown. Ken Walsh has been given exclusive access to the polls and confidential memos received by presidents over the years, and has interviewed presidential pollsters directly to gain their unique perspective.