About this item
How can companies achieve long-term success? Through learning to leap: building a system of reinvention into their organization that will stave off competition and keep them at the top of their industry.Outlasting competition is difficult. Doing so over decades or a century is nearly impossible. Yet, some pioneering companies have managed to endure and even prosper over the course of centuries. How is that possible? And what can we learn from those companies as we compete in a more globalized arena where everything can be copied?In Leap, Howard Yu illustrates how competitive advantage can be achieved, even in a world where labor, information, and money move easily, cheaply, and almost instantaneously. He identifies the five fundamental principles that allow companies to make a leap and stay successful in the face of competition:Constant reassessment of core competencies;Investigate new markets and areas of business so you're ready to leap when a competitor appears in the field;Historical research in order to identify and leverage seismic shifts in your industry earlier than your competitors;Experiment, game out leap scenarios long before a crisis hits;Build executive intervention into the organizational plan at critical junctures in order to remain nimble.
About the Author
Howard Yu is the LEGO professor of management and innovation at the prestigious IMD business school in Switzerland as well as the director of its signature program, the three-week Advanced Management Program (AMP) , an executive education course. In 2015, Yu was selected by Poets&Quants as one of "The World's Top 40 Business Professors Under 40," and in 2018 he appeared on the Thinkers50 Radar list of thirty management thinkers "most likely to shape the future of how organizations are managed and led." Yu has delivered customized training programs for leading organizations including Mars, Maersk, Daimler, and Electrolux. His articles have also appeared in Forbes, Fortune, Harvard Business Review, The Financial Times, and The New York Times. A native of Hong Kong, Yu received his doctoral degree from Harvard Business School.
