About this item
Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon - distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments - especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream - that have long-term consequence for tomorrow. With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now? Most importantly, Webb persuasively shows that the future isnt something that happens to us passively. Instead, she allows us to see ahead so that we may forecast whats to come - challenging us to create our own preferred futures.
About the Author
Futurist Amy Webb advises CEOs of the world's most-admired companies, studio heads and showrunners, three-star admirals and generals, and the executive leadership of banks and intergovernmental organizations. Founder and CEO of the Future Today Institute, a leading foresight and strategy firm that helps leaders and their organizations prepare for complex futures, Amy pioneered a data-driven, technology-led foresight methodology that is now used within hundreds of organizations globally. She is a professor of strategic foresight at the NYU Stern School of Business, where she developed and teaches the MBA course on strategic foresight and a Visiting Fellow at Oxford University's Säid School of Business. She was elected a life member to the Council on Foreign Relations and is a member of the World Economic Forum where she serves on a Global Future Council and Stewardship Board. A lifelong science fiction fan, Amy collaborates closely with Hollywood writers and producers on films, TV shows and commercials about science, technology and the future. She is a member of the Academy of Television Arts & Sciences and has served as a Blue Ribbon Emmy award judge. She is the author of several popular books, including The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity, which was longlisted for the Financial Times & McKinsey Business Book of the Year award, shortlisted for the Thinkers50 Digital Thinking Award, and won the 2020 Gold Axiom Medal for the best book about business and technology, and The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream, which won the Thinkers50 Radar Award, was selected as one of Fast Company's Best Books of 2016, Amazon's best books 2016, and was the recipient of the 2017 Gold Axiom Medal for the best book about business and technology. Webb was named by Forbes as one of the five women changing the world, listed as the BBC's 100 Women of 2020, ranked on the Thinkers50 list of the 50 most influential management thinkers globally. Her latest book, The Genesis Machine, explores the futures of synthetic biology.
