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Feminism has sold out, or so argues Andi Zeisler, the founding editor and creative director of Bitch magazine: Today's feminism is a choose-your-own adventure story. Women can choose which aspects of feminist empowerment sound the sexiest, and hype those to the exclusion of more urgent political concerns.Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyonc, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all." In fact, it's the same kind of sloganeering and wishful thinking that sells low-fat yogurt on TV commercials: get a gym membership, get a job, get a husband, wear a power suit, enter the boardroom.



About the Author

Andi Zeisler

Andi Zeisler is the cofounder and creative director of Bitch Media. Her writing on
feminism, popular culture, and media has appeared in Ms., Mother Jones, Salon, the San
Francisco Chronicle, the Los Angeles Review of Books, and the Washington Post. She is
also the author of Feminism and Pop Culture and the coauthor of BitchFest: 10 Years of Cultural Criticism From the Pages of Bitch Magazine. She speaks about feminist media
and activism at colleges and universities throughout the United States and abroad, and lives in Portland, Oregon.



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