About this item
Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people.
About the Author
Before joining McKinsey in 1988, Richard obtained a first-class degree and won the Metal Box and Lubbock Prizes at Oxford University. He was sponsored by Shell UK during his studies and worked for Shell's North Sea exploration and production business. He was a Fulbright scholar at Stanford Business School and graduated from this course as an Arjay Miller scholar and won the Robichek Award for Finance.
