About this item
Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains:How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software.How consumers and other external partners can help develop products How to implement sustainable practices, such as the production of waste-free productsHow to change the corporate culture to become more frugal.
About the Author
Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a Fellow at Judge Business School, University of Cambridge. He has served as a member of the World Economic Forum's Global Agenda Council on Design Innovation and is a regular columnist on Harvard Business Review.
In 2013, Navi received the prestigious Thinkers50 Innovation Award - given to a management thinker who is re-shaping the way we think about and practice innovation.
In 2014, Navi delivered a talk at TED Global on frugal innovation.
Navi's new book Frugal Innovation: How To Do More With Less published by The Economist worldwide in 2015 (with a foreword by Paul Polman, CEO, Unilever) shows how companies can innovate faster, better, and cheaper in today's resource-constrained and customer-driven economy.
Navi also co-authored the bestseller Jugaad Innovation, which shows how firms can leverage grassroots ingenuity in their organization and society to co-create simple but effective solutions that deliver greater value at lower cost. Jugaad Innovation was shortlisted for 2013 Thinkers50 CK Prahalad Breakthrough Idea Award.
Navi is also co-author of From Smart To Wise, a book on next generation leadership that CEO coach Marshall Goldsmith calls "fascinating" and PepsiCo CEO Indra Nooyi views as "a practical guide for accelerating your own wise leadership development."?
Most recently, Navi served as Executive Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. Previously, he was a longtime VP/analyst at Forrester Research in Boston and San Francisco and advised senior executives worldwide on breakthrough growth strategies. Navi has consulted with leading international organizations - including E&Y, GM, Fujitsu, IBM, Microsoft, P&G, SAP, Sprint, and TCS - on innovation and leadership strategies.
Featured in New York Times, Wall Street Journal, The Economist, BusinessWeek, and Financial Times, Navi has published articles in MIT Sloan Management Review and strategy business. A sought-after keynote speaker Navi has addressed the World Economic Forum, Council on Foreign Relations, Asia Society, Harvard, MIT.
An Indian-born French national, Navi studied at Ecole Centrale Paris and the Yale School of Management. Navi lives in Palo Alto, California.
Follow him on Twitter @NaviRadjou and learn more about him at NaviRadjou.com
