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"Culture is the key to success in a 21st century organization-not simply because it affects how we think and behave, but because it's the set of agreements and behaviors that drive how we act in groups and the decisions we collectively make. But every organization now faces the moment it can't ignore as new forms of work, communication and technology wreak havoc on "the way we do things around here." When a traditional structure can morph into a culturally-attuned and culturally-aligned organization, it can become superconducting: everything works better, more smoothly, faster. In The Moment You Can't Ignore, Malachi O'Connor and Barry Dornfeld provide powerful insights on how to confront the clash of old and new so that the people and businesses can successfully meet the challenges of today and tomorrow.