About this item
Tastemaker, n. Anyone with the power to make you eat quinoa.Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, aai berries, and the fermented drink known as kombucha. So what happened Did these foods suddenly cease to be healthy a few years ago And by the way, what exactly is a "superfood" againIn this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up.
About the Author
David Sax is a journalist and writer specializing in business and food.
His writing appears regularly in the New York Times, Bloomberg Businessweek, Saveur, The Grid Toronto, and other publications. He is the author of The Tastemakers: Why We're Crazy for Cronuts but Fed Up with Fondue, which is chronicles how food trends emerge, grow, and ultimately make a difference in our world. He has been eating cupcakes since he was three, or two, he really can't remember.
David's previous book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen and has won a James Beard Award for writing and literature, as well as other awards and the praise of deli lovers everywhere...mostly New Jersey and Montreal.
He lives in Toronto, Canada with his beautiful wife and daughter.
