About this item
Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face - in business, sports, politics, and more - a different way of thinking is required. Leaders must possess the ability to shape opinions, inspire followers, manage risk, and outmaneuver and outperform rivals. Making winning decisions calls for a combination of skills: clear analysis and calculation - left brain - as well as the willingness to push boundaries and take bold action - right stuff.
About the Author
Phil Rosenzweig is professor at IMD in Lausanne, Switzerland, one of the world's leading institutes of executive education. He is author of THE HALO EFFECT (2007) described by The Wall Street Journal as "a trenchant view of business and business advice," and lauded by Nassim Nicholas Taleb as "one of the most important management books of all time." Phil's new book, LEFT BRAIN, RIGHT STUFF, extends our understanding of decision making. It examines decision making in complex real-world settings, where we can influence outcomes and often have to outperform rivals. Entertaining, practical, and often surprising, LEFT BRAIN, RIGHT STUFF takes a fresh look at topics like confidence and overconfidence, the winner's curse, the illusion of control, and the power of positive thinking.
