About this item
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together. When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, and Germans who get straight to the point your presentation was simply awful Latin Americans and Asians who are steeped in hierarchy Scandinavians who think the best boss is just one of the crowdthe result can be, well, sometimes interesting, even funny, but often disastrous.
About the Author
Erin Meyer (born August 22, 1971) is an American author and professor based in Paris. [1] She is most known for writing the 2014 book, The Culture Map: Breaking Through the Invisible Boundaries of Global Business a study that analyzes how national cultural differences impact business. Meyer is a professor at INSEAD, an international business school with campuses in France, Singapore and Abu Dhabi. She regularly speaks about cross cultural management and global teamwork.
