About this item
Ben & Jerry's has always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy.This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry's to pursue its mission on a much larger stage.
About the Author
Brad Edmondson is a writer and consultant who helps people and organizations benefit from social change (see www.bradedmondson.com and icecreamsocialbook.com) . He grew up in rural south Florida on a farm that was established in 1923 and is still operated by his family. He attended Deep Springs, a college with an unusual curriculum that trains students for lives of service, and graduated from Cornell with a history degree in 1981. Instead of going to graduate school, he edited a weekly newspaper before joining American Demographics (1985-98) , a Dow Jones monthly. During Brad's tenure as editor in chief there, the magazine was nominated three times for the National Magazine Award for General Excellence. Brad believes that ordinary people can achieve great things if they act as good stewards and cultivate their legacies. While serving on the board of the Finger Lakes Land Trust (1994-2007) , he helped create a fifty-year plan for a regional network of protected land in a scenic region of Upstate New York. He also chaired the investment committee of Deep Springs (2000-2010) during a highly successful campaign to re-endow the college.
