About this item
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a "hook" - a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns.
About the Author
Jennifer (Zivolich) Emery is an award winning photographer, educator, and published author from Los Angeles, CA. She specializes in Commercial Lifestyle Photography and is a Adjunct Photography Professor. She conducts various photography workshops and speaking engagements across the nation and is also an Actor, Voiceover Artist, Screenwriter, Indi-Producer/Director, and she is working on a fiction novel. Jennifer has also narrated audiobooks sold on Amazon.
