About this item

Acknowledging the growing demand for professional portraits that document the beauty and unique personalities of beloved canine companions, this well-rounded guide details the ins and outs of the business - either as the sole pursuit of a photography venture or as an additional service to be offered by a general portrait photography studio. Tips for establishing a body of work that reflects one's style are presented along with techniques for acquiring and servicing paying customers. From utilizing social networking and making strong first impressions to preparing for sessions and finding effective pricing for work, this invaluable handbook covers every aspect of this niche art. Also included are sections on maintaining relationships to establish repeat clients and the benefits and realities of charitable work.